Dominick Fils-Aime | September 16, 2016
Fandom saw its fiscal peak last week after reports that Grammy award rapper, Nelly, owed the IRS upwards of $2 million in unpaid taxes. Cognizant of how streaming services pay artist a little over 1 cent per stream, Nelly fans rallied behind the hashtag #SaveNelly and #Hotinherrestreamingparty in hopes of encouraging the public to stream one of his most popular singles ‘Hot in Herre’ as many times as possible.
The impassioned movement was catalyzed by Spin Magazine writer, Brian Joseph, who was stunned when he learned of the news via TMZ.
“I don’t – I don’t think I’m going to make that money in my lifetime. That’s insane to me”, Joseph said in an interview with NPR.
But then a light bulb went off, when Joseph typed up a story estimating the amount of times Nelly’s songs would have to be streamed to assist the artist in paying off his debts. The reported number was over 280 million times.
The number of streams would most likely have to be more when considering that a percentage of royalties are paid to the record label and the rights holder. Ultimately, the number of streams may be two times more than Joseph’s calculations.
According to Billboard, streams of the 2003 Grammy award winning record increased by 90 percent. On September 13, the Neptune’s production saw its streams go up by an abnormal 219 percent. On a casual day, the single would be subject to about 50,000 to 60,000 streams to a deviant 269,000. According to Spotify, the artist was blessed with a 200 percent increase in streams last Tuesday, Wednesday and Thursday at 3 p.m., relative to the amount of streams he garnered over that same period two weeks ago. The numbers would taper off in subsequent days, but the total streams for “Hot in Herre” still tallied an impressive 714,000 plays for that week.
Although the “Ride With Me” rapper should still count his blessings, it’s going to take a bit more zeal to relieve the artist of his financial woes, as the song would need to be played at least 287,176,547 times in to erase Nelly’s tragic tax debt.