By Charlie Taylor | 1:33PM, March 8th, 2017
Many companies have taken a step back from endorsing products and services associated with the Trump brand, due to the perceived divisive and controversial comments he’s made since campaigning for the President of the United States. One would think such a move might impact the the business interest of the POTUS and his family negatively. Such hasn’t been the case for the Donald’s daughter Invanka Trump’s clothing line, whom Trump surrogate Kellyan Conway unethically plugged on Fox News on February 9th following reports that some stores would not be including her line in their store.
“Go buy Ivanka’s stuff,” said Conway, apparently prompting supporters and fashionista (maybe) alike to take action. Brand president Abigail Klem reported that the company has posted some of its best weeks last month, according to Refinery 29
“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” Klem said. “For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”
Following the claim, Refinery 29 did some investigative work of their own, and their findings might surprise you. Their data reflected an increase in sales by a whopping 346 percent from January to February. Needles to say, Conway’s Fox new plug functioned as a sufficient commercial for a brand that moved up from No. 550 to No. 11 on Lyst, an e-commerce aggregator which track retail data.
The twittoshpere took to the internet using hastags such as #GrabYourWallet and #Fail to express how dropping the line backfired on the many markets that will be unable to profit from the lines boom after boycotting it:
“Ivanka Trump brand has never ranked in as a top seller on our site,” Lyst’s U.S. public relations director Sarah Tanner told Refinery 29. “To see such an extreme spike in one month is completely unheard of and came as a huge surprise to us.”
The new found success of a brand most of us were never aware of came despite key retailers such as Nordstrom and Neiman Marcus dropping Ivanka’s line from stores. So is it fair…to have a Presidential administration advocating the public to purchase clothing manufactured by their family members? I say…heck no.
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